If you look into the future, the uniqueness of city destination lies in their current creative potential which influences the future attractiveness of a particular city.
This is so called creative tourism as part of cultural tourism, which emphasises the development of ”creative cities” so they are able to offer visitors the chance to develop their creative potential when they are drawn into events and come into contact with the local community. Nowadays, visitors are not satisfied with passive observation of a cultural heritage; they want to participate in creating and developing local cultures so they can become the co-creators of their own experience. From a strategy viewpoint, Košice and the region of Eastern Slovakia, with the support of the Košice 2013 project, have the ambition of becoming such a creative destination for long weekends for Europeans, with developed conference and business tourism. Košice is becoming the entry gate to the Tokay region and UNESCO locations in Eastern Slovakia.
Košice – Tourism
In 2010, within conceptual direction and systematic management of the development of tourism in Košice as the European Capital of Culture, thanks to the Košice 2013 project, foundations for the first city destination management organisation in Slovakia were laid, and this organisation was created as a tourism cluster called Košice – Tourism. The first step in improving the current status of tourism in the Carpathian region was the CARAT project – the Carpathian region as an attractive tourist destination – addressed in the 1st strategic plan of destination management with an innovative marketing strategy for Košice.
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Košice destination management at local level, in partnership with Košice – Tourism, may therefore effectively communicate with visitors with the aim of ensuring their experience is of good quality, unique and memorable. The city of Košice already invites visitors from Europe and Slovakia to discover its stories using all their senses, to discover the creative atmosphere, to enjoy the local gastronomy, the rich bar and coffee culture, the unique ”Košice Gold” cocktail with its secret recipes, the unforgettable experience during the Use the City art festival and the White Night/Nuit Blanche festival of contemporary art, or where the oldest marathon in Europe takes place, The Peace Marathon, a city with the largest historic centre in Slovakia with stylish terrace cafes and restaurants. Or they can follow in the footsteps of artists such as Sándor Márai and Andy Warhol.